New Delhi Restaurant

The Celebrity Chef Cooking up a Legacy of Love and Belonging.

First off, we have to tell you that the food is really good.
Like, really good. So good that the New York Times calls it one of the finest Indian restaurants in the United States.

es, the food is fit for a King. Or a Queen. And that's because Chef Ranjan Dey created the menu by curating 300 to 400 year old recipes from India's royal kitchens.

No wonder the restaurant is so popular with visiting royalty. And with heads of state and dignitaries from around the world. President Clinton, Vice President Kamala Harris, President Obama’s family, the late Julia Child, Chef Martin Yan, countless other celebrities and almost every San Franciscan mayor have dined here, ever since Mayor Art Agnos inaugurated the restaurant in 1988. Since that day, the restaurant has served two million valued guests from San Francisco and all across the globe.

Today, this is the oldest Indian restaurant in San Francisco. It has been placed on the Registry of Legacy Businesses by the City of San Francisco. This is a rare honor, previously awarded to only 237 businesses throughout the history of the city. It is official recognition that the business is part of the very fabric of this unique city's cultural identity, its history, and community.

The registry aims to preserve those San Francisco businesses that are valuable cultural assets of the city, and are a draw for tourists from around the world.

This fine-dining restaurant is the life's work of celebrity chef Ranjan Dey, the gregarious star of PBS series, "My India." If you chat with Chef Ranjan over a chai, he will say, "Life is my secret ingredient." He loves life, and loves his guests. His guests love his stories. We won't repeat those stories here, but will let you hear them from his own mouth. Stories go well with food. Sharing stories and food is an old, old ritual. Ancient as the human race.

Chef Ranjan blends his own spices by hand. Almost everything about the brand that makes it so special, is hand-crafted. If you want to learn his secrets, don't miss his cooking classes. He does them on Zoom, and sometimes in person. And when you choose to dine at this wonderful restaurant, he will come to your table, and make certain everyone is having a memorable evening. If you are up for it, ask him about his Ghost Chili, a hand-made hot sauce that could be the hottest in the world. So hot, it's always kept under lock and key. It can only be served to a guest when Chef Ranjan is on the floor, and under his personal supervision.

Over the years, Tungsten has worked on many areas of our client's business. Our staff have come to know every aspect of the restaurant intimately, especially the one hundred dishes on the menu, and the grand dining hall that looks much like it did when it was first built over a century ago. The bold, sculptured columns feature deep cornices, rich swags, and sculptured decorations in the Beaux-Arts style of architecture.

Tungsten is proud to have been a part of New Delhi Restaurant's inspiring journey since 2010. This is our longest running client relationship. It has gifted us many individual challenges. Our long list of responsibilities includes online advertising, social media, graphic design, packaging design, food photography, web design and coding, press releases & media relations, reputation management across review websites, out of home digital signage, vehicle wraps, events & marketing promotions. With all this experience, we have come to intimately understand all aspects of the restaurant business.

We hope you enjoy looking through some of the work shared here, as we and the client have enjoyed creating it.

For those of you who love San Francisco, Beaux-Arts was a strong influence on downtown architecture at the turn of the 20th century. Famous examples include The Emporium, Hibernia Bank, and the Mechanics Building, all within a few blocks of this Union Square restaurant.